Marketing Courses

Online Program Overview

Come get a fundamental yet advanced introduction to Digital Marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.


Improving Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Course dates:  Session 1: 2/1/21 - 2/26/21, Session 2: 4/5/21 - 4/30/21, Session 3: 6/7/21 - 7/2/21

Course Code: UCLP 105 $195

 


Boosting Your Website Traffic

Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

Course dates:  3/1/21 - 3/26/21, Session 2: 5/28/21 - 7/2/21, Session 3: 7/6/21 - 7/30/21

Course Code: UCLP 106 $195

 


Online Advertising

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Course dates:  4/5/21 - 4/30/21, Session 2: 6/7/21 - 7/2/21, Session 3: 8/2/21 - 8/27/21

Course Code: UCLP 107 $195

 


 

Course Fee:
Individual courses: $195 (1.6 CEUs)
Certificate/all courses: $495 (4.8 CEUs) 

Online Program Overview

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.


Introduction to Social Media

Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social networks.

Course dates:  Session 1: 2/1/21 - 2/26/21, Session 2: 4/5/21 - 4/30/21, Session 3: 6/7/21 - 7/2/21

Course Code: UCLP 125 $195 (1.6 CEUs)

 


Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work and kind of organization.

 

Course dates:  3/1/21 - 3/26/21, Session 2: 5/3/21 - 5/28/21, Session 3: 7/6/21 - 7/30/21

Course Code: UCLP 126 $195 (1.6 CEUs)

 


Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization.

Course dates:  4/5/21 - 4/30/21, Session 2: 6/7/21 - 7/2/21, Session 3: 8/2/21 - 8/27/21

Course Code: UCLP 127 $195 (1.6 CEUs)

 


Course Fees:

Certificate/all courses: $495 (4.8 CEUs) 
Individual courses: $195 (1.6 CEUs)

Online Program Overview

Video marketing is the hottest new trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with a good Search Engine Optimization (SEO) has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story and stories connect people. Video also leads to an emotional trigger that plain text cannot accomplish.

This certificate contains both YouTube for Business and the Video Marketing classes.


Video Marketing

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the "know, like and trust," factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

 

Course dates:  Session 1: 2/1/21 - 2/26/21, Session 2: 4/5/21 - 4/30/21, Session 3: 6/7/21 - 7/2/21

 

Course Code: UCLP 063 $245 (1.6 CEUs)

 


 

YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Course dates:  3/1/21 - 3/26/21, Session 2: 5/3/21 - 5/28/21, Session 3: 7/6/21 - 7/30/21


Course Fee: Certificate/all courses $395 (3.2 CEUs)
Course Code: UCLP 057 $245 (1.6 CEUs)

Education & Communication Courses

This online course is an introduction to American Sign Language (ASL), a visual/gestural language used by Deaf people in the United States and Canada.  Course will emphasize visual readiness skills in the first few weeks as students learn to recognize and express spatial relationships, use appropriate facial expressions and body movements, respond to commands and learn to visualize things in the environment.  Communicative functions, vocabulary, grammar and cultural aspects of the Deaf community will be introduced and studied throughout the course. Final grade is based on tests, class participation, homework assignments, and a final exam.  

Date: Open enrollment. Start anytime - up to 6 months to complete.


Course Objectives

  • Demonstrate comprehension of simple questions and statements by producing short one to two sentence responses.
  • Ask questions within conversational interactions involving introduction of self and exchanging personal information about school, work, family, friends, daily activities, and likes/dislikes.
  • Demonstrate ASL-appropriate conversational communication behaviors.
  • Demonstrate comprehension of names and other commonly spelled words of three to four letters and more, when finger spelled at a normal rate.
  • Fingerspell the names and commonly finger spelled words of three to four letters and more, at a moderate to normal rate of speed within a conversational context.
  • Understand and express the numbers 1 – 100
  • Identify the cultural beliefs, values, attitudes and perspectives of Deaf people and compare to other cultures as well as to students’ own culture.
  • Demonstrate in writing and through online interactions a basic knowledge of the linguistic structure of ASL, and the historical and contemporary issues that impact Deaf culture and the Deaf community.

Course Code: UASL 100 

Certificate Price: $899, 9 CEUs

No textbook requirement.

Program Overview
For those new to teaching online, or those already teaching online. Get the best instruction from the foremost authorities in online learning. Thousands of people have taken this fundamental yet advanced training in teaching online.

From building an online course to improving an online course, from fostering online discussion to encouraging student interaction, from traditional assessment to online tests, the program will give you both the fundamentals of teaching online, as well as the most advanced tips and techniques in the business. Your instructors are authors, speakers and consultants in online learning and teaching.


Advanced Teaching Online

In the 21st century, half of all learning will be online. The opportunities are tremendous for teaching online. Discover how to plan, develop and teach an online course. Take home a ten step model for developing your online course. Experience one of the most advanced online classrooms for teachers. Learn how to create online audio lectures with slide shows. Find out how self quizzes enhance learning. See an animation, drop-and-drop exercise, and dynamite welcome pages. Engage in online discussion with other teachers. An instructor's book, Advanced Teaching Online, is included.

Course dates:  Session 1: 2/1/21 - 2/26/21, Session 2: 4/5/21 - 4/30/21, Session 3: 6/7/21 - 7/2/21

April 5, 2021-April 30, 2021

June 7, 2021-July 2, 2021

September 7, 2021-October 1, 2021

 

Course Code: UCLP 115 $195 (1.6 CEUs)


Designing Online Instruction

Learn about the online instructional environment, envisioning your online course, developing a web course, phases of design and development, design guidelines, and more. Discover the principles behind the adoption of technology innovation and the nature of the online learning environment. Then get tips for planning your online course, identifying resources and design guidelines. Discuss the phases of design and development and models, motivating student-student interaction, and managing interaction. Get the latest information on copyright issues, assessment and evaluation.

Course dates:  3/1/21 - 3/26/21, Session 2: 5/3/21 - 5/28/21, Session 3: 7/6/21 - 7/30/21

Course Code: UCLP 116 $195 (1.6 CEUs)


Fostering Online Discussion

Effectively engaging with your online learners is one of the best ways to take your online course to the next level, making it a superior learning experience for your students. Come learn how to do it from the creator of the concept and practice of 'continual engagement' in teaching. Discover how to build student success through your interaction, how to give online learners feedback, communicating with them about everything from subject matter to delicate issues to grading. You will come away with advanced, practical, how-to tips from one of the foremost authorities on fostering online discussion.

Course dates:  4/5/21 - 4/30/21, Session 2: 6/7/21 - 7/2/21, Session 3: 8/2/21 - 8/27/21

 

Course Code: UCLP 038 $195 (1.6 CEUs)


OPTIONAL: Become a Certified Online Instructor (COI). Certified Online Instructor (COI) requires the registrant to take a 50 question exam. The registrant will have their students evaluate one of their online courses, and the Chair of the LERN Faculty Advisory Board will critique one of the registrant's online courses.

Course Fees
Individual courses:  $195
Certificate program: $495  (requires completion of all three classes)
Certificate Program with COI option: $795 (UCLP 118)  
Courses can be taken all together as a certificate program or individually

The Professional Translator training program prepares you to translate documents into English and into Spanish. It also prepares you to sit for the American Translators Association (ATA) certification exam.