Marketing Courses

Online Program Overview

Come get a fundamental yet advanced introduction to Digital Marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.


Improving Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Date: September 8, 2020 – October 2, 2020  


Course Code: UCLP 105 $195


Boosting Your Website Traffic

Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

Date:  October 5, 2020 – October 30, 2020  


Course Code: UCLP 106 $195


Online Advertising

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Date:

August 3, 2020 – August 28, 2020

November 2, 2020 – November 27, 2020

 


Course Code: UCLP 107 $195


 

Course Fee:
Individual courses: $195 (1.6 CEUs)
Certificate/all courses: $495 (4.8 CEUs) 

Online Program Overview 

Twitter, LinkedIn, and Facebook link millions of companies and organizations with their customers and clients. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your business. The instructors are outstanding practitioners who speak, write, and train others on social networks.


witter

Twitter is a hot social media platform these days - and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers - and discover the best ways to create relationships and network with your key constituents. You will find out the best - and easiest - techniques for successful interactions in the Twitterverse.

Date: Sept 3 - 27  


Course Code: UCLP 056 $195 (1.6 CEUs)


Facebook for Business

Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. In includes the most current updates Facebook has made to Pages. 

Date: Oct 7 - Nov 1  


Course Code: UCLP 053 $245 (1.6 CEUs)


LinkedIn for Business

LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn. 

Date: Nov 4 - 29  


Course Code: UCLP 068 $195 (1.6 CEUs)


Course Fee: Certificate/all courses $495 (4.8 CEUs)

Online Program Overview

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.


Introduction to Social Media

Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social networks.

Date: February 3-28
April 6-May 1
June 1-26
 


Course Code: UCLP 125 $195 (1.6 CEUs)


Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work and kind of organization.

Date: March 2-27
May 4-29
July 6-31
 


Course Code: UCLP 126 $195 (1.6 CEUs)


Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization.

Date: April 6-May 1
June 1-26
August 3-28
 


Course Code: UCLP 127 $195 (1.6 CEUs)


Course Fees:

Certificate/all courses: $495 (4.8 CEUs) 
Individual courses: $195 (1.6 CEUs)

Online Program Overview

Video marketing is the hottest new trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with a good Search Engine Optimization (SEO) has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story and stories connect people. Video also leads to an emotional trigger that plain text cannot accomplish.

This certificate contains both YouTube for Business and the Video Marketing classes.


Video Marketing

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the "know, like and trust," factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

Date: February 3-28
April 6-May 1
June 1-26
 


Course Code: UCLP 063 $245 (1.6 CEUs)


YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Date: March 2-28
May 4-29
July 6-31
 


Course Code: UCLP 057 $245 (1.6 CEUs)

Course Fee: Certificate/all courses $395 (3.2 CEUs)

Education & Communication Courses

This online course is an introduction to American Sign Language (ASL), a visual/gestural language used by Deaf people in the United States and Canada.  Course will emphasize visual readiness skills in the first few weeks as students learn to recognize and express spatial relationships, use appropriate facial expressions and body movements, respond to commands and learn to visualize things in the environment.  Communicative functions, vocabulary, grammar and cultural aspects of the Deaf community will be introduced and studied throughout the course. Final grade is based on tests, class participation, homework assignments, and a final exam.  

Date: Open enrollment. Start anytime - up to 6 months to complete.


Course Objectives

  • Demonstrate comprehension of simple questions and statements by producing short one to two sentence responses.
  • Ask questions within conversational interactions involving introduction of self and exchanging personal information about school, work, family, friends, daily activities, and likes/dislikes.
  • Demonstrate ASL-appropriate conversational communication behaviors.
  • Demonstrate comprehension of names and other commonly spelled words of three to four letters and more, when finger spelled at a normal rate.
  • Fingerspell the names and commonly finger spelled words of three to four letters and more, at a moderate to normal rate of speed within a conversational context.
  • Understand and express the numbers 1 – 100
  • Identify the cultural beliefs, values, attitudes and perspectives of Deaf people and compare to other cultures as well as to students’ own culture.
  • Demonstrate in writing and through online interactions a basic knowledge of the linguistic structure of ASL, and the historical and contemporary issues that impact Deaf culture and the Deaf community.

Course Code: UASL 100 

Certificate Price: $899, 9 CEUs

No textbook requirement.

Program Overview
For those new to teaching online, or those already teaching online. Get the best instruction from the foremost authorities in online learning. Thousands of people have taken this fundamental yet advanced training in teaching online.

From building an online course to improving an online course, from fostering online discussion to encouraging student interaction, from traditional assessment to online tests, the program will give you both the fundamentals of teaching online, as well as the most advanced tips and techniques in the business. Your instructors are authors, speakers and consultants in online learning and teaching.


Advanced Teaching Online

In the 21st century, half of all learning will be online. The opportunities are tremendous for teaching online. Discover how to plan, develop and teach an online course. Take home a ten step model for developing your online course. Experience one of the most advanced online classrooms for teachers. Learn how to create online audio lectures with slide shows. Find out how self quizzes enhance learning. See an animation, drop-and-drop exercise, and dynamite welcome pages. Engage in online discussion with other teachers. An instructor's book, Advanced Teaching Online, is included.

Dates:
August 3, 2020 – August 28, 2020
September 8, 2020 – October 2, 2020

Course Code: UCLP 115 $195 (1.6 CEUs)


Designing Online Instruction

Learn about the online instructional environment, envisioning your online course, developing a web course, phases of design and development, design guidelines, and more. Discover the principles behind the adoption of technology innovation and the nature of the online learning environment. Then get tips for planning your online course, identifying resources and design guidelines. Discuss the phases of design and development and models, motivating student-student interaction, and managing interaction. Get the latest information on copyright issues, assessment and evaluation.

Date: October 5, 2020 – October 30, 2020

Course Code: UCLP 116 $195 (1.6 CEUs)


Fostering Online Discussion

Effectively engaging with your online learners is one of the best ways to take your online course to the next level, making it a superior learning experience for your students. Come learn how to do it from the creator of the concept and practice of 'continual engagement' in teaching. Discover how to build student success through your interaction, how to give online learners feedback, communicating with them about everything from subject matter to delicate issues to grading. You will come away with advanced, practical, how-to tips from one of the foremost authorities on fostering online discussion.

Dates:
Aug. 3, 2020 to Aug. 28, 2020
November 2, 2020 – November 27, 2020

Course Code: UCLP 038 $195 (1.6 CEUs)


OPTIONAL: Become a Certified Online Instructor (COI). Certified Online Instructor (COI) requires the registrant to take a 50 question exam. The registrant will have their students evaluate one of their online courses, and the Chair of the LERN Faculty Advisory Board will critique one of the registrant's online courses.

Course Fees
Individual courses:  $195
Certificate program: $495  (requires completion of all three classes)
Certificate Program with COI option: $795 (UCLP 118)  
Courses can be taken all together as a certificate program or individually

This program will prepare students to utilize technical writing in a variety of professional, technical, and non-technical industries, including but not limited to the business, human resources, education, medical, government, legal, computer, science, technology, and engineering industries. This program is ideal for individuals who seek a career in technical writing. This course is also appropriate professional development experience for anyone who is interested in acquiring professional writing skills to maintain an edge in the job market or bring a new skill to his or her career.

Students will gain practical writing experience, strong rhetorical skills, and will focus on writing clear and effective technical, persuasive, informative, and instructional documents. Further emphasis will be on diction, tone, voice, audience, and precision. A student who has successfully completed his or her certificate may use the instructor as a professional reference. The student will complete a writing portfolio that may be used for job application supplemental.

Course Outline

In the beginning, you will view various lessons and complete assignments to have a better understanding of the complexities of structural composition and how grammar and punctuation can alter the meaning of a phrase. Additional lessons and assignments on diction, connotation, and denotation will be provided. Then, you will have an introduction to the professional writing style, its parameters, and its uses. Various lessons include stylistic effects, such as voice, tone, and audience, as well as how to effectively craft the newsletter, brochure, and cover letter. In the advanced module on technical writing, you will learn how to write meeting minutes, descriptions, memorandums, grant proposals, a research proposal, APA format, abstracts, literature reviews, the annotated bibliography, and promotional materials for persuasive writing. You will also produce a video in providing clear and effective technical instructions or information on a topic of your choice. These skills are transferrable to any technical writing task. At the end of the course, you will produce a portfolio of your writing (a great supplement for job applications) and a personal assessment.  Students will be graded on a pass/fail scale.

For detailed assignment and program information, please view the syllabus.

Date: Open enrollment. Start anytime - up to 6 months to complete.


Prerequisites

This certificate is open to anyone with a grasp of the English language. It is not meant to teach basic language or workforce skills, but to advance previously existing skills and career options. Therefore, a Bachelor degree in any field is strongly recommended before beginning this program. Students who do not have a conferred Bachelor degree are strongly recommended to complete and pass, with a C or higher grade, a college-level English course prior to enrolling in this program. You could also choose to take Professional Writing for the Workplace (see above), a more beginner friendly writing course.

Online, 80 hours to complete. No text book required. Certificate is graded on complete/incomplete scale.

Course Code: UPTW 500 

Certificate Price: $1,799, 8 CEUs


Sarah Sahota, Biomedical Scientist, Lawrence Livermore Laboratory
"This professional and technical writing course has greatly improved my skills. I have already begun to use what I have learned throughout this course. I was able to learn something from every module. The research proposal and grant proposal modules were the most relative to the industry I work in. The email, minutes, and memo modules were very informative. I can now effectively take notes during meetings and communicate professionally via email. The course begins with the basics and then moves on to difficult material; I found this method very effective in learning. I didn't know much about comma splices, misplaced and dandling modifiers, and pronoun agreement until I went through the modules. The advanced composition module was the most difficult for me, but the way it was structured made it easier to understand. By following the steps in the module, the proposal became easier to write. I enjoyed creating the newsletter and the brochure as well. I hope to have my own business someday, so it was important for me to learn technical writing from a marketing point of view.  I am planning on writing standard operating procedures for my team at work now that I have acquired skills on writing instructions. I will also be assisting with research proposal writing and grant proposal writing at my current workplace. The knowledge I acquired through this course is invaluable; I will be using this information throughout my career and personal life. I'm glad I took this course. Instructor Capra was very knowledgeable and very helpful. I received feedback on all my submissions, and this really helped me as I went through the assignments. I believe the skills and knowledge that I gained through this course have made me a more professional and technical writer."

Tia Witherspoon
"There are many lessons I have learned while studying this course, but there are at least three that made the most significant impact on me. The first lesson that I learned was the importance of adapting to diverse audiences. Depending on my future career path, I may get the chance to write user documents, reports, web content, and the like. Learning how to be flexible and understanding my audience is crucial to my success as a technical writer. Knowing this valuable piece of information can determine the success of a project. It can also determine the type of language I can use, how to organize the project, what tone to use, and whether the use of jargon is appropriate. I can apply this skill by ensuring that I take a moment to ask who I am writing for, and how can I write it reasonably? This skill makes me a versatile writer and will also make me an asset to whichever company employs me.           

Another lesson I found to be valuable is learning how to synthesize complex information and relaying it so that readers can absorb the main points. I can apply my skills of synthesizing information in the future because it will save readers the hassle of sifting through vast amounts of data they do not need.         

The main lesson that had the biggest effect on me occurred at the start of the course. When I was reading through the requirements of one of the early assignments, my instructor put a heavy emphasis on the mantra “short sentences, powerful words.” Throughout the course, I found myself thinking of this mantra until I engraved it in my mind. It made so much sense and seemed to be the key to success. I learned to live by this saying and use it as a reminder whenever I caught myself being longwinded. To write clearly and concisely is a technical writer’s strongest attribute. It is the reason why there is a need for individuals who can take complex information and convey it succinctly. I will apply the use of this mantra in my future profession because concisely written material will save my readers time, energy, and frustration.            

The Professional and Technical Writing course was necessary to my improvement as a writer. The lessons will serve me well as I make the transition into the technical writing industry. It helped me gain a better understanding of what my superiors will expect of me in my future profession. The lessons are essential; they will act as aids for me to look back on when I need to refresh my memory of the strategies that are critical to writing successful technical documentation."

The Professional Translator training program prepares you to translate documents into English and into Spanish. It also prepares you to sit for the American Translators Association (ATA) certification exam.

In professional communication, writing is often the first impression you make. From addressing potential employers in a cover letter to writing a well-crafted business memo or email, your writing skills demonstrate your attention to detail, your professionalism, and your ability to present clarity in a professional setting. Often even the best employees lack this skill, however. This program will prepare students to utilize professional writing in a variety of industries, including but not limited to the business, human resources, education, medical, government, legal, computer, science, technology, and engineering industries. This course is appropriate professional development experience for anyone who is interested in acquiring professional writing skills to maintain an edge in the job market or bring a new skill to his or her career.  

Students will gain practical writing experience, strong rhetorical skills, and will focus on writing clear and effective professional documents. Further emphasis will be on diction, tone, voice, audience, and precision. Students will learn professional writing skills while composing and preparing relevant professional documents.  

Date: Open enrollment. Start anytime - up to 3 months to complete.


Prerequisites

This certificate is open to anyone with a grasp of the English language. It is not meant to teach basic language or workforce skills but to advance previously existing skills and career options. A high school diploma is strongly recommended before beginning this course.  

Online, 40 hours to complete. No text book required. Certificate is graded on complete/incomplete scale.

Course Code: UPTW 100 

Certificate Price: $599, 4 CEUs